About
Innovation | Sales & Operations Management | Senior Leadership
Results based forward thinker and passionate team leader.
I possess a deep understanding of the core principles and strategies essential for building strong, successful, and sustainable businesses. Throughout my extensive career, my ambition, innovation, and commitment have earned me a strong reputation for integrity, strategic vision, diligence, and professionalism.
Over the course of three decades, I’ve had the privilege of leading teams and shaping strategy at some industry leading OEM’s - Energy Power Systems (an Australian Caterpillar Dealership), Atlas Copco, and Hitachi Global Air Power. Each phase of my career has deepened my understanding of operational excellence, customer value, and the transformative power of strong leadership in driving sustainable growth.
Throughout my career, I’ve delivered strategic and operational impact across the following key areas:
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Successfully managed equipment fleets and portfolios valued at over $120 million.
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Supported B2B operations, major projects, and key client accounts across various sectors.
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Contributed as a subject matter expert to global initiatives in:
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Digital transformation
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Digital twin technologies
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Connected asset solutions
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Strong leadership capabilities built through extensive industry experience
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Proven ability to collaborate with cross-functional teams and professionals across international markets.
What drives me? Several factors, but most notably a strong curiosity about the evolving digital landscape, culture, business, and people.
I am deeply committed to mentoring and empowering team members and professional peers by providing guidance, support, and growth opportunities that enable them to thrive in their roles.
Beyond my professional life, I am committed to my fitness through running and cycling, and value maintaining strong connections within my personal network.
Experience
Professional Timeline
National Rental & Hire Account Manager
Hitachi Global Air Power Australia
April 2023 - Present
Hitachi Global Air Power Australia, part of the global Hitachi group, operates within the compressed air solutions sector, supported by manufacturing facilities in the USA, Japan, and China.
In my role, I lead the strategic transformation of the Australian rental segment, moving it from a traditional product-centric approach to a solution-focused model designed to deliver greater value and secure market leadership.
Key responsibilities include - market analysis, strategic planning, key account management, and driving digital innovation through IoT integration.
Fostering and strengthening customer and stakeholder relationships to drive long-term business growth and increase market share within the portable compressor and rental markets.
National Operations & Fleet Manager
Energy Power Systems Australia
February 2009 - April 2023
Energy Power Systems Australia, a specialist within the Caterpillar network, delivers expert sales, engineering, and rental services across Power Generation, Temperature Control, and Compressed Air solutions.
In my role, I led the design and implementation of a rental fleet strategy that supported sales growth objectives and aligned with long-term business goals.
Key responsibilities included - national leadership in product safety, strategic business planning, fleet forecasting and budgeting, ROI and margin analysis, and the integration of new technologies.
I also managed the development of high-performing teams, local and international supply partnerships, and the end-to-end project delivery of specialised equipment. Additionally, I contributed to new site developments, and consistently delivered high-return investments and operational efficiency.
General Manager - South and Western Australia (Contract)
Australian Industry Rental
2008 - 2009
Australian Industrial Rental is a specialist rental company serving niche markets across Australia. I was recruited into a senior leadership role to shape the company's profile, brand image, and long-term growth strategy.
Key responsibilities included - leading the development and execution of the initial business plan, securing national supplier agreements, targeting key accounts, building market presence, expanding into new sites, establishing a utility market segment, and advising the company on strategic growth initiatives.
Business Operations Manager
Various Roles
1993 - 2008
Regional Manager - South Australia, Victoria, Tasmania
Branch Manager - South Australia
Branch Manager - Kalgoorlie, Western Australia
Rental Coordinator - Kalgoorlie, Western Australia
Facility Operations - Kalgoorlie, Western Australia
Atlas Copco is a global leader in sustainable productivity solutions, offering innovative products and services in compressed air, power generation, industrial tools, and construction equipment.
Following strong performance in previous roles, I was promoted to leading operations across the southeastern region of Australia, with a mandate to replicate and scale financial success.
Through the execution of targeted marketing initiatives and strategic operational planning, the region achieved significant revenue growth and maintained strong profit margins throughout my tenure.
Key responsibilities included - setting and managing financial targets, optimising fleet utilisation and ROI, expanding new branch development, managing key accounts, and overseeing major projects and events such as the Formula 1 Grand Prix and Clipsal 500.
Education
Academic Achievements
APMG International - Six Sigma
University of Adelaide - Business Administration
TAS TAFE - Assoc. Diploma in Computing
CATERPILLAR - CAT Connect
CATERPILLAR - Dealer Simulation
Achievements
Professional Recognitions
Recognition of Excellence (2017)
Energy Power Systems Australia
Acknowledgment of outstanding achievements and contributions to the CATERPILLAR network, both globally and locally, for connected digital solutions, processes, and implementation.
Connected Asset Conference Speaker
CAT Global (USA)
Returning keynote speaker at CAT Global prestigious conference, sharing insights on the latest trends and best practices in digital, applications, process integration and customer engagement.
Recognition of Excellence (2014)
Energy Power Systems Australia
Recognition of exceptional accomplishments and contributions to the CATERPILLAR network, both internationally and locally, in areas such as product development, business practices, and leadership.
Application Implementation
(Perspio) - SME
Inauro
Bringing data to life by integrating OEM Telematics with Inauro (Perspio™) to enhance safety, efficiency, and environmental performance for businesses.
Excellence in Customer Service and Business Growth (2002)
Atlas Copco Australia
Acknowledged for outstanding customer service and growth in the Australian market, while collaborating on prestigious events like the Formula One.
360 ECO System
Creator / Visionary / Alignment
Development of the comprehensive 360 Ecosystem, designed to enhance industry support and maximise the benefits of engaging with equipment, digital, training, and aftermarket value streams for OEMs.
Expertise
Get in Touch
If you have questions, collaboration opportunities or want to talk more please don’t hesitate to reach out.